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5 Reasons a Tailored Website Helps Your Business Stand Out

by | May 1, 2023 | UX Design, Website Design

In today’s rapidly competitive market, having a website that stands out from the competition is crucial for any business that wants to succeed. While website templates may seem like an easy and cost-effective solution, they may not provide the same level of customization, functionality, and security as a fully customized/tailored website.

From unique branding and tailored user experience to search engine optimization, custom functionality, and scalability, we’ll show you how investing in a fully customized/tailored website can help you create a website that accurately reflects your brand, provides a positive user experience, and helps to drive revenue for your business.


unique branding

A fully customized/tailored website can be designed to reflect your unique branding, including colors, fonts, and messaging, which can help differentiate your business from competitors. This not only helps your website stand out, but also strengthens your brand recognition and helps establish trust with your customers.

In addition, your website can be designed to match your company’s unique messaging, tone, and style. This ensures that your site accurately reflects your brand’s personality and values, which can help build a stronger connection with your target audience.

A distinct brand identity that sets you apart from your competitors, making it easier for potential customers to recognize and remember your business – a powerful tool, indeed!


personalized user experience

Templates can fail epically when it comes to providing a user experience that is personalized to their specific preferences and requirements. This means that the website’s structure, navigation, and content can be customized to ensure that your customers find what they are looking for quickly and easily, while not confusing them on which company’s website they are on.

Your site can also be designed to accommodate your customers’ unique preferences, such as their preferred language, location, or accessibility needs. This helps to create a positive user experience that improves customer satisfaction and engagement.

A tailored user experience can improve the website’s usability and accessibility, making it easier for customers to interact with your business and purchase your products or services. This can ultimately result in increased conversion rates and revenue for your business.


optimized for search engines

While templates absolutely can be optimized for search engines, a tailored website provides additional benefits that can improve your website’s search engine ranking. A unique interface created with your specific audience in mind can help to increase user engagement, which can lead to higher site authority, and site authority is an important factor in Google’s ranking determinations.

Loading speeds, header placements, image configurations, even encoding the site to link into Google’s Search Console for regional optimization may or may not be possible in a templated environment. Overall, a customized website is absolutely the way to go when it comes to SEO Strategies.


custom functionality

If there’s one thing templated websites are known for is prohibiting the custom functionality that help streamline your business processes and improve efficiency. This can include features such as a flexible framework, custom forms, integrations with other software, and more.

A customized website can also be designed with your business’s specific goals in mind, such as lead generation, customer engagement, or e-commerce sales. This means that your website can be optimized to achieve specific objectives and generate measurable results, not just display information without providing real value to your clients.

Templates are only good for one thing… static websites, and static websites are the bane of the businesses pursuing growth!



A fully customized website can be designed to accommodate your business’s growth over time, making it a scalable asset for your online presence and not a hinderance for future expansion or accessibility. For example, your site can be built with a modular structure that allows for easy expansion and upgrading, so that your website can evolve as your business grows and your needs change.

Ultimately, a customized website that is built to scale can help future-proof your online presence and reduce the need for costly redesigns and updates in the future.


let’s wrap up

At Ingenuity Media, we offer both templated and customized website design options to our clients. While templates can be a cost-effective solution, investing in a fully customized/tailored website can make your online presence much more resliant and maximize your business’s potential.

Sometimes a templated approach is where you have to start, and there’s no shame in that! Customized websites are, by nature, more expensive, but they can produce the results your business needs at a faster rate.

A much needed ROI in economically uncertain times.

If you’re looking to take your online presence to the next level, contact us at Ingenuity Media to learn more about our customized website design services.

We’re here to help!