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updates, strategies

an Ingenuity Media blog

Embracing the Future with Social SEO

by | Sep 13, 2023 | Innovation, News / Press Releases, Social SEO

It’s that time again! Innovation in the A.I. industry continues to advance and, as a result of search engines like Google and Bing diving into their own little “A.I. Cold War,” we felt it best to keep tabs on what this will mean for our Search Engine Optimization (SEO) clients.

Super glad we did, because GUESS WHAT… traditional SEO may become obsolete in as little as 2 years!

Recognizing a potentially significant shift in search engine algorithms, we are excited to announce a strategic transition from our traditional SEO and Social Media services to a more integrated approach: Social SEO.

what is Social SEO

The fusion of search engine optimization and social media, Social SEO, offers numerous advantages, including but not limited to the following:

  • A Unified Strategy for consistent branding and messaging.
  • Optimal Content Distribution for visibility across search engines and social platforms.
  • Organic Link Building through content shared widely on social media.
  • Enhanced User Engagement with content that stimulates interaction.
  • Real-time Feedback for immediate insights into content performance.
  • Boosted Local SEO through platforms crucial for local visibility.

It’s no secret that Google and Bing will adopt A.I. driven search results into their business models. This will likely incorporate more than just content and keyword richness into their determination in rankability for our client’s websites – “social scoring,” or a broader user engagement metric will be added to a website’s “authority” in the search engines listings, which will reduce the impact of Traditional SEO strategies significantly BUT make Social Media Management all the more valuable.

anticipating the future of SEO

The concept of A.I. evaluating sites based not just on content but also on social engagement is intriguing. A brand’s online authority may soon be determined by its social interactions, community engagement, and even its responsiveness to user feedback.

However, as with any transition, challenges are already starting to present themselves. From privacy concerns to the potential for algorithm manipulation, and the rapid evolution of social platforms, it’s crucial for businesses to be prepared. And that’s where Ingenuity Media steps in.

rolling out Social SEO

In truth, we’ve been working on this for a while, anticipating the merging of these two services that already cross over in many ways.

Since we are already in the advanced stages of building out a Social SEO service, its launch will likely take weeks, not months, and all of our current clients can expect the enhanced Social SEO service at their agreed upon rates until the end of their agreements as a result of this!

moving forward, forever learning

As the digital realm evolves, and it always does, our focus isn’t to make a quick buck. We can pretend things are not changing and take shortcuts so we can continue shooting off invoices for services that may or may not benefit out clients. Others have. Others will.

This is not our culture, however, and to that end we MUST remain vigilant for our clients’ sake! This is why we are no longer accepted new SEO or Social Media Management clients until our new Social SEO package is rolled out.

More information will be published here when we have more to report, but util then… STAY TUNED!!